One of the cardinal rules of the internet is the following: If people can’t find your web site, you don’t exist on the web.

The best way to get noticed on the web is through directories and search engines like Yahoo, Google, MSN, AOL, etc. Unfortunately, these search engines catalog millions of pages all across the web. As a result, getting your site to show up near the top of a given search engine’s listings often seems impossible.

However, you can greatly improve your web site’s rankings by following a process that we have proven time and again to be the most effective method of raising a web site’s search engine profile. The first step is for us to establish a list of keywords and phrases that are most appropriate for your web site. This is a combination of selecting words that both reflect your primary business activities and are also frequently searched for.

Once the keywords have been determined, we will insert them into your web page’s code along with other code to help the search engines properly categorize your web site. While the appearance of the pages won’t change to your eyes, the changes will be highly visible to the search engines.

The next step is for us to submit the pages to the top search engines. Submissions used to be free, but waning internet advertising has forced many search engines to start charging businesses to be included in their search results. While some businesses have balked at being charged, most agree that the modest cost is more than outweighed by the benefits of being easy to find.

After the initial submission, we will monitor your rankings for your selected keywords monthly. Keywords may also be adjusted at this time, and resubmissions will be made as needed.

We can also review the potential costs and benefits of pay-for-performance marketing, which is at the center of Google's AdWords and Yahoo/Overture's Pay-Per-Click operations.  Both of these services place sponsored rankings above or alongside the rankings generated by the search engines themselves, creating a better placement for your site almost immediately.  Call us at 404.847.9585 to discuss the latest developments in this area, as they are changing almost weekly.

Click here to see a case study of search engine optimization that we completed for one of our clients.

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