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  1. Keep large graphics and other bandwidth-intensive design elements to a minimum.  Web designers are continuing to try to provide end users with a richer web browsing experience.  This includes Flash/Shockwave based designs, streaming audio, streaming video, etc. that are best experienced by users that are equipped with a broad bandwidth connection (e.g., DSL or cable).  However, nearly 30% of home internet users are still using a dial-up connection of 56k or slower according Nielsen/NetRatings data published in 2006.  Therefore, before committing too much to these high bandwidth items, you need to consider your target audience to determine whether these features will be a benefit or a hindrance.

  2. Make sure your company's name and logo are clearly visible on each web page.  Likewise, make sure its easy for someone to find a way to contact your business by phone, e-mail, or web-based form.

  3. Links to other pages should be clear and easy to navigate.

  4. Avoid pop-ups that open new browser windows, especially pop-up ads.

  5. Avoid using frames, which can be difficult to navigate, take too long to download, and can cause problems with search engine spider recognition.

  6. Structure content into hierarchies, but don't make things too complex.

  7. Put a search function in an easy-to-find spot.

  8. Minimize the need to scroll, especially to find navigation elements.

  9. Key functions such as shopping carts and help buttons should be easy to find.

  10. Keep content current, but make available an archive of previously published content.

 

 
     
 

Bad Web Designs

 
 

Sometimes its easier to to learn by seeing examples of what not to do.  These examples of bad design came from Web Pages That Suck.com:

Museum of Modern Art Workspheres

Apparently art does not extend to web design.  After clicking on "enter", you'll be confronted with 144 identical icons AND all your browser's toolbars and menus taken away.

History Wired

A site from the Smithsonian Institution designed by SmartMoney.com (it's good that their money's smart, because their design isn't).  This whole thing, with its bouncing gold lines and blank white boxes can contribute to vertigo.  And if you find the drop-down that has the zoom feature and think that you're going to see a larger view of the picture, well, you're not.  You're going to get a larger view of the white box.

 

 

         
   

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