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N-Sight Consulting can handle all of your e-commerce needs.  Some of the main steps in establishing an e-commerce site are presented below:

» Site Design

The design of your e-commerce site should be determined in the same manner as all of our web sites.  See our Web Design Section for more information.

» Store Set Up

We can set up all aspects of your online store, including uploading all items to be included in the store.  We can also use your existing images for the online catalog, use images from your suppliers, or use a contract or in-house photographer to obtain new images.  We will set up tax zones, shipping zones, etc., and will make sure that all transactional aspects of the store are in good working order.  We can also set up confirmation e-mails, real time shipping tracking, and other options as you determine necessary.

» Credit Card Processing / Merchant Account

We can set up credit card processing to most existing merchant accounts.  If you do not have a merchant account, we will be happy to arrange one for you,, including those that allow payment by direct debit to your users checking accounts.

» Cross-Selling / Up-Selling

We can help you increase your sales by suggesting complimentary products for purchases that your customers are making.

» Transaction Security

This is built into the credit card processing software we use, as it uses Secure Sockets Layer (SSL) communication to ensure that no confidential information can be intercepted between your customer and you.

» Back-End Support

We can link your e-commerce transactions to many existing software packages (e.g., QuickBooks), as well as to existing databases.  We can also construct customized databases that will allow you to track and monitor your e-commerce transactions.

 
     
 

Elements of Design

 
 

When it comes to e-commerce sites, design can make the difference between making or losing a sale. 

Usability expert Jakob Nielsen offers the following advice for making your web site easy to use:

1. Page length - No more than three screens.

2. Logo - Always in the upper left corner.

3. Search - Place in a top corner.

4. Download Time - Keep file size less than 50 KB.

5. Text Color - Black for main text.

6. Background Color - White for main body.

7. Link Color - Blue preferred.

Source: Homepage Usability: 50 Web Sites Deconstructed by J. Nielsen & M. Tahir.

 

 

 

         
   

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